The Challenge
The mission was to transform a supermarket chain into a destination that offers much more than just a grocery run. We needed to crack a concept that bridges the gap between the renowned quality of Dabbah meats and the consumer's need for both "on-the-go" dining and high-end home-meal solutions—all while emphasizing maximum speed of service and highly accessible pricing tailored to the customers' fast-paced lives.

The Solution
"A La Carte" developed a multi-layered culinary experience within the Dabbah complexes, based on precise concepts of high-quality fast food:

Smash Burger: A total focus on fresh meat quality straight from the butcher shop. The grilling technique utilizes perfect automation to ensure consistent precision, extracting the maximum potential from the raw ingredients in every single serving.

Rotisserie: The perfect solution for a quick on-site meal or a "grab-and-go" option for home, featuring slow-roasted cuts with deep, rich seasoning.

The Deli (Bakery): A concept where a European delicatessen meets local Galilean culinary traditions, offering a showcase of fresh sandwiches and vibrant salads.

The entire operation was designed for rapid execution without "chef-style" pretension, focusing instead on an excellent product, butcher-shop freshness, and fair, accessible pricing.

The Result
A revolution in the shopping experience. The location transitioned from a standard "supermarket" into an essential culinary hub. Customers now enjoy high-quality, affordable food on-site or at home, which has significantly increased the brand’s value proposition and strengthened customer loyalty.